Here’s 3 different exercises you can do to really get down to mastering story telling.
Day 1: Write 8-10 line stories for each of the 3 plots listed below. Write fictional stories. Just make them up just so you can get the idea of the flow, how the dots connect. So use this as an outline and limit yourself to only 8 or 10 lines to go through each of these parts. Same thing with here and same thing with here. Just like I did right off the top of my head with you on this video. Just sit down and write them down. You can type them out; write them down. It doesn’t matter. Write 8-10 line stories for each of the 3 plots above. That’s Day 1.
- The journey plot:Here’s where I started; here’s where I hit rock bottom; here’s where I rebounded and found the solution; here’s why I’m sharing it with you. That’s it. That’s that story in four sentences.
- Us vs. themSomeone or some ones, a group of people, have been keeping something from you that could enhance your life. For some reason they’ve been hoarding information from you, whatever that reason may be. Maybe there’s a conspiracy; maybe they just don’t want you to know about it because then it would affect them in some way; or maybe they just plain like to control other people. Who knows? But for some reason, someone or some ones have been keeping something from you that could enhance your life. Here’s how I discovered this. Because here’s how I got inside the insider’s circle. Here’s what it actually is, or at least hint at it. Here’s why they don’t want you to know about it, and here’s why I’m sharing it with you. Simple, simple stuff.
- The Happy Accident The final story here is the happy accident. This is great because it’s great for selling purposes because people think the gurus are something special that they’re not. But if an average, everyday Joe discovers by a fluke that it can work, then you think, “Well, if he can do it by accident – he’s just an everyday Joe – then I’m sure I can do it.” So that’s the great power of this story. “By accident I stumbled across the magic solution. I thought it was a fluke, so here’s how I tested it.” That handles our objection, by the way. “Turns out it wasn’t a fluke. Once I discovered it by accident, it was easy to improve upon it. Here’s why I’m sharing it with you.”
Day 2 is take your favorite movie and reverse storyboard it. This is very simply where you start at your end and work your way to the beginning. So pick your favorite movie and then write the last scene. This is where the characters ended up; this is what happened in the end; and then this is where they’re at now. And then take the scene before that that led up to that final scene and then write that out. And then take the scene before that and write that out.
It’s really amazing when you do this backwards. Then you’re going to see, “Oh, this is how this set up this next movement. This is how this set up this next movement. Oh, this is how this set up…” So you’re seeing the end before you see the beginning, which really helps you see the structure. And so you’re being able to see these techniques firsthand. So this is very powerful to take a plot and break it down and go through it in reverse. So this is where they ended up; this is how they got to there; this is what led them to get from there to there; and this is where they started.
“Ohhhh, by looking at it from a whole new light by backwards, now I’m starting to see the dots.” I kind of got this idea because I think it’s Leonardo da Vinci, in order for him to get an objective view of his paintings, what he would do is flip them upside down and put them up into a mirror. So that way he looked at them from a completely new angle, and he was able to see things in a different way. That’s what this is. You’re running it backwards; so then all of a sudden you’re seeing all these connections in the story and these underlying techniques that you never saw before.
Finally, the last technique you want to learn to use to plot effectively is that take your favorite novel and attribute one phrase or even one word to each page. So what you want to do is quickly scan through that page and see what’s the main action that’s going on on this page. Then write that down in a 3-word phrase or even a 1-word phrase if you can get away with that. And do that for each page. And then you’ll say, “OK, this is the main action on this page. This is the main action on this page. This is the main action on this page,” and so on and so forth. And you’ll see action in motion, and that’s a big part of the story is that action. You’re keeping the action going; keeping the plot moving along. And so these are the 3 techniques you’re going to want to use. Use these for your marketing purposes. Tell a story for stories show instead of tell. Just do these 3 and then start writing stories in your copy, and before you know it you’ll be as good as anybody needs to be for telling stories to sell stuff.
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